Our Team

Forsa Energy’s management team includes the same key people that were instrumental in the successful set-up and build-out of Velocita and 2020 Renewables’ portfolio, and has been further strengthened by the addition of proven leaders from the gas generation sector.

Together we bring extensive experience in the energy sector, arising from the successful consenting and build-out of utility scale renewables projects, with further experience in larger-scale power generation assets. This makes us well placed to execute and deliver on Forsa Energy’s broad European ambitions.


Alan Baker
Chief Executive Officer

Alan Baker is CEO for Forsa Energy. Prior to this Alan was Velocita’s CEO, having previously been the Chief Operating Officer. Alan was the co-founder of 2020 Renewables which was focused on the development, construction and operation of onshore wind projects in the UK, he was Managing Director since March 2010. Prior to his work with 2020, he was the Chief Executive of Airtricity (Scotland). Alan has worked in the power sector for over 25 years, spending nine years with Scottish Power, where he played a key role in the development and construction of major power infrastructure, ranging from gas fired generating power stations to gas storage installations, and latterly wind farm projects. His early career included a period with W.S. Atkins and Morrison Construction developing major defence, rail and water projects.
Alan graduated as a Civil Engineer from the University of Glasgow and is a Chartered Engineer.


Alasdair MacLeod
Director of Renewable Generation

Alasdair MacLeod is Director of Renewables Generation at Forsa Energy. Prior to this he was Velocita’s Head of Scotland and previously Development Director at 2020 Renewables, where he joined at the company’s inception in March 2010. He is currently responsible for the management of the company’s UK onshore wind portfolio, overseeing development, construction and operations activities, and in particular ensuring that the renewables project pipeline is progressing satisfactorily and evolving into operational assets. As a member of the senior management team he also plays a key role in evaluating acquisition opportunities and business growth areas.  He has worked in the renewables sector since 2000 and has extensive experience having successfully developed wind projects from site identification to consent across the UK. Previously, Alasdair has worked as the Planning Director with RPS Consultants, as Head of Wind Development at Infinis and as Development Manager for Scotland at Airtricity. He has a BA (Hons) in Town & Country Planning and an MSc in Urban Planning Studies and is a Chartered Town Planner.


Joris Rademakers
Chief Investment Officer

Joris has been Chief Investment Officer since October 2017 and is responsible for the overall investment strategy, new business development and the international expansion of the business. Joris was previously Corporate Development and Strategy Director leading the entry into flexible generation space as well as leading the divestment programme. Prior to that he has been the Group Finance Director and before that Joris has been an investment professional with Velocita since early 2012 focussed on M&A, project financings and divestments. Before joining Velocita Joris gained finance and M&A experience within the investment banking division of Barclays Capital based in the UK and also worked with Chevron Exploration and Production in the Netherlands. Joris has a B.Sc. in Sustainable Molecular Science and Technology from the Technical University of Delft in the Netherlands. After working at Chevron Joris obtained a M.Sc. with distinction in Energy, Trade and Finance, from the Cass Business School in the UK. He has also completed the Global Management programme at Insead following executive education courses in France and the US.


Jon Poley
Director of Gas Generation

Jon joined as Gas Development Director in July 2017. Jon has 25 years of development and operational experience in the international power generation business. Most recently Jon was co-founder of FirstGen UK, and developed a portfolio of reserve generator projects in England and Wales. Prior to that, Jon was with Silver Ridge Power (formerly AES Solar) in various development roles in Greece and Italy before becoming VP Operations for its 500MW, 50 plant solar PV fleet. In total Jon spent 15 years with AES Corp working on power generation development, including leading the major emissions clean-up retrofit of Kilroot coal/oil power station in Northern Ireland and various project director roles with AES Corp on greenfield gas CCGT development projects across East and West Europe. He started his career with British Gas Power Generation and Amoco Power in Europe, and North and South America. Jon graduated in Production and Operations Management from University of Nottingham, has an MSc in Operational Research from University of Birmingham, and completed Certificate in Corporate Finance at London Business School.


Dr. Tim Senior
Commercial Director

Tim has more than 20 years of experience as an economist, consultant and investment principal. Most recently he has been focused on setting up his own private equity fund to invest into gas-fired flexible generation capacity. Prior to that he was an Investment Director with Octopus Investments where he established Octopus’s reserve power portfolio, reaching financial close on c.250MW of gas-fired projects and investing over £100m of capital. His experience covers development, construction and operation of reserve power assets. Previously Tim ran his own consulting business and was a transaction executive at Terra Firma Capital Partners where he was involved in a number of high profile mergers and acquisitions across power and utilities, and also worked with management teams to improve the operations of various portfolio businesses. Tim began his career as a professional economist in government and then as a consultant at OXERA, one of the UK’s leading economic consultancies, following which he completed an MBA at Oxford’s Saïd Business School. Tim also has a Doctorate in Economics from Oxford University, MPhil Economics from Cambridge University and BA from Nottingham University.


Stuart Cameron
Implementation Director

Stuart joined the 2020 team in June 2015 and is responsible for delivering our project portfolio through the financial close, construction and operational phases. He integrates the work of the Development and Project Finance teams to ensure that projects are sufficiently developed to meet robust commercial and operational standards. In a 30 year career in construction, Stuart has held management positions with contractors including Alfred McAlpine, Carillion, Henry Boot, Barhale and MWH Treatment. His experience includes a wide variety of civil engineering works in the fields of Energy, Water and Transport. From his introduction to Civil Engineering during a summer placement, Stuart went on to secure an Honours degree in Civil Engineering and an MBA (Construction Management). He is a Chartered Civil Engineer (M.I.C.E.) and continues to develop his own industry knowledge, whilst bringing a wealth of experience to the 2020 business.