Our Team

Forsa Energy’s management team includes the same key people that were instrumental in the successful set-up and build-out of Velocita and 2020 Renewables’ portfolio and has been further strengthened by the addition of proven leaders from the gas generation sector.

Together we bring extensive experience in the energy sector, arising from the successful consenting and build-out of utility-scale renewables projects, with further experience in large-scale power generation assets. This makes us well placed to execute and deliver on Forsa Energy’s ambitions.


Alan Baker
Chief Executive Officer

Alan Baker is the CEO of Forsa Energy. Prior to this Alan was Velocita’s CEO, having previously been the Chief Operating Officer. Alan was the co-founder of 2020 Renewables which was focused on the development, construction and operation of onshore wind projects in the UK: he was the Managing Director since March 2010. Prior to his work with 2020, he was the Chief Executive of Airtricity (Scotland). Alan has worked in the power sector for over 25 years, spending nine years with Scottish Power, where he played a key role in the development and construction of major power infrastructure, ranging from gas-fired generating power stations to gas storage installations, and recently windfarm projects. His early career included a period with W.S. Atkins and Morrison Construction developing a major defence, rail and water projects.
Alan graduated as a Civil Engineer from the University of Glasgow and is a Chartered Engineer.


Joris Rademakers
Chief Investment Officer

Joris has been Chief Investment Officer since October 2017 and is responsible for the overall investment strategy, new business development and the international expansion of the business. Joris was previously Corporate Development and Strategy Director leading the entry into flexible generation space as well as leading the divestment programme. Prior to that, he has been the Group Finance Director and before that Joris has been an investment professional with Velocita since early 2012 focussed on M&A, project financings and divestments. Before joining Velocita Joris gained finance and M&A experience within the investment banking division of Barclays Capital based in the UK and worked with Chevron Exploration and Production in the Netherlands. Joris has a B.Sc. in Sustainable Molecular Science and Technology from the Technical University of Delft in the Netherlands. After working at Chevron Joris obtained a M.Sc. with distinction in Energy, Trade, and Finance, from the Cass Business School in the UK. He has also completed the Global Management programme at Insead following executive education courses in France and the US.


Jon Poley
Director of Gas Generation

Jon joined as Gas Development Director in July 2017. Jon has 25 years of development and operational experience in the international power generation business. Most recently Jon was the co-founder of FirstGen UK, and developed a portfolio of reserve generator projects in England and Wales. Prior to that, Jon was with Silver Ridge Power (formerly AES Solar) in various development roles in Greece and Italy before becoming VP Operations for its 500MW, 50 plant solar PV fleet. In total Jon spent 15 years with AES Corp working on power generation development, including leading the major emissions clean-up retrofit of Kilroot coal/oil power station in Northern Ireland and various project director roles with AES Corp on greenfield gas CCGT development projects across East and West Europe. He started his career with British Gas Power Generation and Amoco Power in Europe, and North and South America. Jon graduated in Production and Operations Management from the University of Nottingham, has a MSc in Operational Research from the University of Birmingham, and completed a Certificate in Corporate Finance at London Business School.